As someone living with multiple sclerosis (MS), walking can be one of my biggest challenges. This weekend, I stopped by Bath & Body Works to pick up some candles for my wife. Ok, that was a lie. They were also for me. What should’ve been a quick and easy errand turned into a bit of an adventure—not because of the staff or the products, but because of the store layout and holiday crowds.
This isn’t about calling out any specific store—it’s about raising awareness of how retail spaces can become more disability-friendly. I mention Bath & Body Works because that's where I was, but this issue is all over.
People with disabilities love to shop too, and should be able to just like everyone else.
Holiday Crowds: Navigating Accessibility Challenges
Let’s start with the obvious: it’s the holiday season. Stores are busier than usual, with walkways packed with displays and shoppers. Retailers are doing their best to balance inventory, decorations, and foot traffic, but for those of us with mobility challenges, it can be a lot to handle.
As someone who uses a cane, crowded walkways combined with tight spaces make navigating stores tricky. Add a bag full of candles to the mix, and you have a recipe for a stressful shopping trip.
The Struggle with Narrow Walkways in Retail Stores
Walking into Bath & Body Works, I was greeted by narrow walkways, tightly packed displays, and a sea of shoppers. With my cane in one hand and a bag of candles in the other, moving around felt like a balancing act.
While I understand the need to maximize space during the holidays, this experience highlighted the challenges many of us face when shopping. For someone with MS, where every step requires focus, such layouts can be overwhelming and even unsafe.
Why Accessibility Matters
Accessibility in retail isn’t about special treatment—it’s about creating an environment where everyone can shop comfortably and safely. It’s not just about ramps and elevators (although those are important); it’s about designing spaces with inclusivity in mind. The goal is to make shopping less stressful, more efficient, and more enjoyable for all customers.
How Retail Stores Can Improve Accessibility
Accessibility in retail isn’t just about adding ramps or elevators—it’s about creating inclusive spaces that work for everyone. Here are a few ideas for making stores more disability-friendly:
1. Wider Walkways
Stores should prioritize open, unobstructed paths that allow people with mobility aids or strollers to move comfortably.
2. Clutter-Free Pathways
Reducing unnecessary displays and strategically placing merchandise can prevent bottlenecks and make navigating easier for everyone.
3. Assistance Options
Having staff readily available to assist shoppers—whether carrying items or providing directions—can make a significant difference.
4. Online Order Pickup
Most stores now offer online and curbside pickup—a silver lining from the COVID-19 pandemic. These options let customers skip crowded walkways, making shopping faster and more accessible for everyone.
5. Seating Areas
Providing seating options in stores gives customers a chance to rest if needed, making shopping less stressful.
Spreading Awareness About Accessibility Needs
To be clear, this isn’t about criticizing Bath & Body Works or any specific retailer. I love their products and their friendly staff, and I’ll continue shopping there. But my experience reminded me of how small changes can make a big difference for people with disabilities.
Accessibility is essential—not just for individuals with mobility challenges but for anyone who needs a little extra support during their shopping trip.
Let’s Advocate for Better Accessibility
Have you ever found yourself struggling to navigate a store? Whether you’ve faced similar challenges or have your own experiences to share, let’s start a conversation. The more we talk about accessibility, the closer we get to creating retail spaces that are welcoming for everyone.
In the meantime, my house smells like a holiday dream. It was worth the effort, but I’d love to see a future where shopping doesn’t feel like a test of endurance.
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